What is a Media Strategy?
Your organization’s website, brochures, menus and business cards, as well as any content that you create and share on social media. Ask: Is our brand message cohesive across the platforms that we control?
Content about your organization created by others (like newspaper articles, word of mouth, or coverage in the evening news). Ask: What are we doing that is newsworthy, or will drive word of mouth on social media?
Positions that you pay for in order to reach the audience you desire. Ask: What are our current and prospective customers reading, watching and listening to?
- Tighten up their website and other owned materials
- Plan events and identify business practices that will capture earned media
- Find audiences that are relevant and design excellent messaging
If you represent an existing business or organization, you almost certainly already have some owned, some earned and some paid media out there in the world. LV/CS specializes in identifying key assets in each category, and helping you unify them into a cohesive strategy.